Snap Latest News
New Zealand owned Telecommunications Service Provider Snap, have undergone a company-wide brand refresh as they continue their expansion into new markets.
Snap has experienced exponential growth over the past 5 years, with the company now employing over 120 staff, including two new sales offices in Auckland and Dunedin. Snap’s Head Office in Christchurch has relocated into a new building in Addington; Snap House.
“I think that it’s time that our brand assets start to reflect this growth and our brand story,” says CEO, Mark Petrie.
As a traditionally engineering focussed company, Petrie admits that brand identity hasn’t always been Snap’s strong suit.
“Our first Snap logo was mocked up in Microsoft Paint,” he laughs.
“We’ve spent more time and money refining our services and investing in our network infrastructure than anything else.”
Snap currently service customers nationwide including some of NZ’s largest DHB’s, tertiary institutions and IT vendors and have been a key player in the roll-out of UFB across New Zealand.
“We’ve proven ourselves in this market, but obviously brand identity is hugely important for us to make that next step.”
Snap have worked with Christchurch-based design agency, Ideation, to develop the new Snap mark and brand concept.
The brand refresh is set to be a gradual roll-out, with a brand new Snap website being the largest project, due for completion later this year.
From Monday 30th June Snap’s Head Office will be operating out of some awesome new premises! The new address is;
351 Lincoln Road
Our postal address remains unchanged.
New rating provides YouTube generation an easy to understand guide to video quality
13 June 2014 – Snap, one of New Zealand’s fastest growing telecommunications providers, has received the highest rating in Google’s first Video Quality Report in New Zealand.
Snap’s network is now ‘YouTube HD Verified’ on average across New Zealand, meaning users can expect to watch YouTube videos in HD (at least 720p) with quick load times at least 90 percent of the time.
The Google Video Quality Report is a simple way to measure how an internet service provider delivers YouTube content on its network. The report is based on billions of YouTube videos watched across thousands of ISPs.
“This rating is an effective guide for consumers who are looking for the best ISP,” said James Koers, General Manager of Snap’s Retail Division. “Unlike other reports that are highly technical, the Google Video Quality Report will help consumers easily identify the viewing experience they are likely to receive from their chosen ISP.”
“Receiving this rating from Google is testament to our strategy of focussing on higher bandwidth services like VDSL and Fibre, ensuring we deliver high performance internet to our customers,” adds James. “Watching YouTube is integral to New Zealanders’ everyday internet experience and no one wants to sit through a video that continually buffers or plays in low resolution.”
Read more about the Google Video Quality Report's methodology.